Introducing the breakthrough concept of 'UGRs' which helps people to understand and improve corporate culture. Unwritten Ground Rules

About Us

About Keystone Managment Services

Keystone Management Services, based in Australia, is headed up by author and international speaker Steve Simpson. We specialise in helping organisations to profit from an improved culture.

In our earlier years we worked with organisations to help them improve service. We soon realised that the success of our work with these firms depended on the company’s culture. Unless the culture was ‘right’, we would have very limited lasting success.

That’s what led us to create ‘Unwritten Ground Rules’ or ‘UGRs’. Two universities - the University of Western Australia and Curtin University of Technology - teamed up with Keystone Management Services to undertake world-first research into UGRs. This was the beginning of something very exciting.

Since then, we have worked with organisations around the globe. We know that the UGRs concept literally has universal appeal. More importantly, the concept has the potential to change – in a fundamental way – the culture of an organisation.

Now we are creating a network of skilled trainers and consultants with high levels of expertise in the UGRs concept. These UGRs Consultants work with organisations to help them understand and improve their culture – and to reap the significant benefits that flow from such improvements.

Our Licensees are currently located in South Africa and Australia.

Judge us by our client list, which includes:

  • 8th World Swimming Championships
  • Austar Communications
  • Australian Institute of Management
  • Australian Human Resource Institute
  • Bayer Australia
  • Customer Service Management Group, USA
  • Commonwealth Bank of Australia
  • Dover Court International School, Singapore
  • General Motors Acceptance Corporation
  • Gold Fields, South Africa
  • H&R Block
  • Help Desk Institute, USA
  • International Customer Service Association, Denver, Colorado
  • KFC South Africa
  • Kodak Australasia
  • The KTS Group of Companies, Malaysia
  • Lion Nathan Brewing Company
  • North West Shelf Gas
  • Royal Yacht Britannia, Edinburgh
  • SOCAP in Europe
  • Thrifty Car Rentals
  • National Institute of Education, Singapore
  • Graduate School of Management, University of Western Australia


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